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Graphics, marketing, editorial content and revenue development strategies for print, web and other digital media.

Remember, success means more work!

About Us

Resume: Myra Anson Nicholas

Print, Marketing and Web Version

CONTACT:

905 Lincoln Avenue, Falls Church, VA 22046
office: (703) 241-5583
e-mail: mnicholas@anson-bowles.com

SYNOPSIS

Results-driven. Creative, energetic problem-solver. Three-plus decades in graphic design, writing and marketing. Over two decades in web design and development. Skilled in all aspects of website creation and maintenance from hand coding and scripting to server-side program installations. Over 3 decades producing print pieces of all types. Excellent team player with a "roll up the sleeves attitude" when needed. Often called in by agencies and production departments as consultant to "take charge" of troublesome or difficult projects. Often work with agency's clients as team member.

Big picture skills: Strategic planning and production management. Analyze consumer behavior and business shifts, finding solutions before they become critical. Creating marketing and fulfillment programs, lead generation, identify patterns for new revenue streams. Troubleshooting projects with scope-creep, providing creative solutions to satisfy clients.

Section Link
RECENT ACCOMPLISHMENTS
RELEVANT EXPERIENCE
SOFTWARE
EDUCATION

RECENT ACCOMPLISHMENTS

RELEVANT EXPERIENCE

Anson-Bowles & Assoc, Falls Church, VA     1979 - 1993, 1998-Present

ONGOING WORKING RELATIONSHIPS INCLUDE:
Altman Dedicated Direct (and their clients)
Marketwise, Inc. (and their clients)
Strategic Futures (and their clients)
GlobalNet
ACAT/National Association of Accountants
Stratford University
Columbia College
GeoScience World
GlobalPhone Corporation (agents, worldwide)
Altered Arts Magazine
NotJustPartz
Artisans United
and many others...

Principal. Launched in 1979, this marketing and graphics venture developed an early affinity marketing science and technology companies, business-to-business services and technology nonprofits. Using available media delivery systems and strategic campaign planning, AB mixes print, email and online promotions, social networking, viral marketing, collaborative event sponsorships and "fusion" marketing initiatives to help companied achieve their goals.

Skills:
  • Project Manager
  • Creative Director and Concept Developer
  • Marketing Strategist
  • Adjunct Professor
  • Code and web server resolution.
  • Copywriter (Direct Response)
  • Graphic/Production Designer
  • Image editing and icon/font creator

Currently teaching at Stratford University. Primarily a web development curriculum, that dips tinto database principles and webserver basics. Classes range from a basic introduction for total newbies to the dark underbelly of content management systems. As consultant, help clients transition to content management systems, requiring template design, extensive style sheet editing, and a lot of mobile-friendly sections.

In nonprofit and education field; served as webmaster and developed educational programs for targeted seminars with The Society of Independent Gasoline Marketers of America (SIGMA), developed new web initiatives for the Northern Virginia Workforce Investment Board (NVWIB). For corporate clients; provide graphic services for software developers, seminar instructors, cell, satellite, and VOIP providers. Writer for specialty magazines, ad-hoc marketing consultant for local businesses, facilitator for promotional planning, packaging products and services for specific buyers.

Northern Virginia Technology Council -1998 to 1999 - Creative Director/webmaster/senior designerů continued after 1999 as consultant.
Brought in as consultant for graphic triage, asked to take over responsibility for entire visual communications output. Web maintenance, publications, event promotion, membership packages, committee and lobbying materials.

Anson-Bowles & Associates - between 1997 and 1998 Consultant:
EEI Communications as creative director/project manager.
Technology Business as Marketing Director
Tech Capital as Marketing Consultant
Guthy-Renker Corporation as branding and package designer

Washington Technology/Tech News -1996 to 1997 - Marketing Director (… continued after 1997 as consultant)
As Marketing Director was responsible for the concept development, copy writing, design and production of marketing collateral for Washington Technology, a biweekly industry publication plus all event promotion, annual publications, trade shows, and all marketing-related activities.

ASA(a division of A&T) -1995 to 1996 - Art Director & Group Manager
Managed graphics department and staff of 4, while coordinating with programmers, and instructional designers to produce deliverables for civilian and defense agencies.

National Alliance of Business -1993 to 1995 -Product & Marketing Coordinator (followed by contract work 1998-2001)
Essential part of marketing, publications, and communications department.

Tab Books division of The McGraw-Hill Companies- 1991 to 1996 - Consulting Designer

DataTrends Publications, Inc. -1992 to 1993 - Production Coordinator (retained for ad hoc consulting after leaving position)

Anson-Bowles & Associates -1979 to 1992 - Principal
A full-service graphic design and marketing venture specializing in high quality publications, brochures and ads. Managed vendors and freelancers and worked directly with clients. Transitioned from mainframe and standalone code-based typesetting systems to desktop publishing, educating clients, and consulting with those companies who went in-house. Retained clients on a consulting basis when health care benefits needed to be expanded.

Positions prior to October 1979: Art Director, Boat Owners Association; Production Artist, Bureau of National Affairs. Many other, less relevant projects

SOFTWARE & RELEVANT SKILLS

Simple command-line programming for script installation and configuration. (Apache/LINUX) Coding for SEO, editing text for punch, creating graphics and tweaking photos for print and web. Marketing management: landing pages, premiums and e-newsletter content, mixing online with traditional marketing strategies. Developing teams of creative talent for special projects. Fostering an environment of dedicated professionals where all share credit.

Site strategy and lifecycle development tools, installation and configuration of database driven applications such as content management systems and standalone scripts. Customizing templates and plugins, setting permissions, database design and addressing server-level problems.

Teach web development applications (Dreamweaver, notepad++) hand-coding HTML, javascript, CSS, content management systems (Joomla, Wordpress). Edit database-driven web applications (Cold Fusion, ASP, PhP), Flash, scripts. E-commerce applications database scripting and configuring merchant gateways.

Quark X-Press (Mac and Windows), Adobe Photoshop (Mac and Windows), Creative Suite 4 , Corel Draw! Presentation and chart/graph production (Smart Draw, Corel Flow). Word Perfect and Microsoft Office products. Groupware (group hub) development, database and form processing resources. More, just ask... Platform independent. Creating design documents and selecting applications for complex sites with multiple interactive requirements. Navigation & accessibility requirements, database and legacy issues.

EDUCATION

Virginia Commonwealth University, BFA, Communication, Arts & Design, 1976
Newsletter Association seminars on marketing, 1993-94; DMAW seminars, 1993, 95; Seminars on Corel Draw! 4&5, 1994-95; Advanced Quark, and Photoshop seminars, 1994-95; Professional seminars on multimedia, marketing, pre-press troubleshooting, direct mail, scanning and trapping, and "future of the industry" speculations, 1993-94; Exhibit and Trade Show Marketing seminar, 1995-96. Various web development seminars 1996-98, Guerilla Marketing seminar 1998-99. Many webinars, online tutorials, seminars relating to new technologies, marketing and writing are considered a regular part of the monthly schedule.


Business summary.  • Capabilities that match your business needs.
Familiarity with your business' issues.  • A portfolio of some of our work.
Myra Anson Nicholas Resumes: Graphics and Web Resume  •   Teaching Resume  •   Graphics and Mixed Media Resume
Web Design/Development Learning Groups   •   Step by Step Website-Planning & Building


Generating visual solutions in Northern Virginia since 1979

©Copyright 2012   Anson-Bowles & Associates
mnicholas@anson-bowles.com   •   Voice: 703.241.5583  •   Cell: 703.402.9065